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Marketing Awareness Quiz – Set 8

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Hello Aspirants. Welcome to Marketing Awareness Quiz in AffairsCloud.com. Here we are creating quiz covering important events in Marketing Awareness , which are common for all the bank exams like LIC, SBI and other competitive exams. We have included Some Marketing Awareness questions that are repeatedly asked in many bank exams.

  1. The target group for Tractor Loans is
    A. Farmers with large land holding
    B. Farm laborers
    C. Vegetable vendors
    D. Cold Storage Plants
    A. Farmers with large land holding
    Explanation:Target marketing is the most current method of marketing to consumers based on research into their interests, hobbies, and needs, and it didn’t spring from nothing. Advertisers and marketers were using cohort marketing, and before that they were using generational marketing. Target marketing is essentially a refinement of these ideas.

  2. Meaning of Market Spacing is
    A. Place where goods are sold
    B. Road Shows
    C. Scope available for selling
    D. Competition
    C. Scope available for selling
    Explanation:Market Space encompasses the various forces at work in your industry, including competitive dynamics, the actions of power players in the industry, the types of solutions being offered in that market, and the growth and driving forces shaping the space. Whereas Market place encompasses your market space as well as broader forces – such as adjacent industries, political events, world issues, and the broader economic climate.

  3. Savings Account with Insurance benefit is
    A. Non-fund facility
    B. Value-added deposit account
    C. Running Overdraft facility
    D. Along term loan account
    B. Value-added deposit account
    Explanation:8 Insurance Schemes Modi launched and how they benefit you
    1) Atal Pension Yojana2) Pradhan Mantri Suraksha Bima Yojana3) Pradhan Mantri Jeevan Jyoti Bima Yojana4) Pradhan Mantri Jan Dhan Yojana5) Post office time deposits and bank FDs6) Kisan Vikas Patra7) Sukanya Samriddhi Scheme8) Health insurance

  4. Telemarketing campaigns are an alternative of
    A. Avoid Buyer Resistance
    B. Increase Cold Calls
    C. Reach a larger Clientele
    D. Avoid face-to-face interactions
    D. Avoid face-to-face interactions
    Explanation:Telemarketing is a marketing strategy that involves connecting with customers over the telephone or, more recently, through web-based video conferencing. It is one of the most divisive strategies in modern marketing. One of the most negatively-perceived versions of telemarketing is known as “robo-calling,” a practice that involves using a pre-recorded message delivered through an automatic dialing machine that can contact thousands of people every day.

  5. Communication skills in the case of a DSA means
    A. Being Talkative
    B. Sending SMS
    C. Lengthy Speeches
    D. Ability to convince with the right choice of words
    D. Ability to convince with the right choice of words
    Explanation:The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, including those that use multi-level marketing compensation plans or party plan product demonstrations.

  6. USP of a current account is
    A. Low TDS
    B. No restrictions on transactions
    C. No need for KYC norms
    D. High minimum balance
    B. No restrictions on transactions
    Explanation:The unique selling proposition (USP) or unique selling point states that such campaigns made unique propositions to customers that convinced them to switch brands.

  7. A good marketing strategy involves good and proper
    A. Product distribution
    B. Network of branches
    C. High pricing
    D. Relationship Management
    D. Relationship Management
    Explanation:Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

  8. Mutual fund business from existing bank customers can be mobilized by
    A. Cross-selling
    B. Road Shows
    C. Carpet Bombing
    D. Telemarketing
    A. Cross-selling
    Explanation:Cross selling is one of the easiest and most effective methods of marketing. In the financial services arena, cross selling can mean selling different types of investments to investors, or even insurance to investors, or tax preparation to retirement planning clients.

  9. USP stands for
    A. Uniform Selling Practices
    B. Unique Selling Person
    C. Useful Sales Person
    D. Unique Selling Proposition
    D. Unique Selling Proposition
    Explanation:Here is a killer example of USP
    Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible. E.g.
    Avis(We’re number two. We try harder.)–This USP does a remarkable job of turning what seems like a negative quality into a benefit. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. In fact, Avis was having trouble just staying solvent. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign.

  10. Aggressive marketing is required due to
    A. Increased staff
    B. Increased competition
    C. Increased Production
    D. Increased Job opportunities
    B. Increased competition
    Explanation:With the number of promotions and advertisements consumers see on a daily basis, aggressive marketing strategies allow brands to solidify their image in the minds of viewers, and achieve immediate recognition.