Hello Aspirants. Welcome to Marketing Awareness Quiz in AffairsCloud.com. Here we are creating quiz covering important events in Marketing Awareness , which are common for all the bank exams like LIC, SBI and other competitive exams. We have included Some Marketing Awareness questions that are repeatedly asked in many bank exams.
- A competitor that reacts swiftly and strongly to any assault in marketing is
A. Tiger competitor
B. Soft competitor
C. Typical competitor
D. None of theseA. Tiger competitor
Explanation:It is a Competitor with A Quick and Strong Reaction to its counterpart for any type of assaults pocketed in the line of business he is entered into.
- Consumers who buy one brand all the time
A. Hard core loyals
B. Split loyals
C. Shifting loyals
D. SwitchersA. Hard core loyals
Explanation:When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price.
- It is a form of individual marketing where the customer takes more responsibility for determining which products and brands to buy.
A. Self marketing
B. Mass marketing
C. Segment marketing
D. Niche marketingA. Self marketing
Explanation:Self marketing helps individuals improve their image and reputation to advance their careers. Self marketing is sometimes called personal branding because it uses branding tools to create an image around an employee rather than a product. It gives candidates more opportunities to effectively communicate their values, skills, experiences, and vision to potential employers. Successful self marketing helps employees separate themselves from the hundreds of other applicants who may be competing for the same job.
- Which among the following is one of the 7 O’s in Framework in Marketing?
D. OperationsD. Operations
Explanation:Seven O’s Framework
1. Occupants – who constitutes the market?
2. Objects – what does the market buy?
3. Objectives – why does the market buy?
4. Organizations – who participates in the buying?
5. Operations – how does the market buy?
6. Occasions – when does the market buy?
7. Outlets – where does the market buy?
- It is a measure to rectify the situation arising out of the dumping of goods and its trade distortive effect.
A. AIDA Marketing
B. Anti-competitive practice
D. BrandingC. Anti-dumping
Explanation:The use of anti dumping measure as an instrument of fair competition is permitted by the WTO. In fact, anti dumping is an instrument for ensuring fair trade and is not a measure of protection for the domestic industry. It provides relief to the domestic industry against the injury caused by dumping. Anti dumping measures do not provide protection per se to the domestic industry. It only serves the purpose of providing remedy to the domestic industry against the injury caused by the unfair trade practice of dumping.
- BEP stands for
A. Break Event Point
B. Board Even Point
C. Benefit Effect Point
D. Break Even PointD. Break Even Point
Explanation:The break-even point (BEP) is the point at which cost or expenses and revenue are equal: there is no net loss or gain, and one has “broken even”. The breakeven point is reached when the total revenue exactly matches the total costs and the business is not making a profit or a loss. If the firm can sell at production levels above this point, it will be making a profit.
- Which among the following is the term used to describe a large company that consists of seemingly unrelated business sections?
C. Holding Copmany
D. CorporationA. Conglomerate
Explanation:A conglomerate is a corporation that is made up of a number of different, seemingly unrelated businesses. In a conglomerate, one company owns a controlling stake in a number of smaller companies, which conduct business separately. Each of a conglomerate’s subsidiary businesses runs independently of the other business divisions, but the subsidiaries’ management reports to senior management at the parent company.
- TARPS stands for
A. Total audience rating points
B. Target audience rating points
C. Transaction anti rating points
D. Target action rating pointsB. Target audience rating points
Explanation:It is the number of people or percentage of people reached in your target audience.
- When consumers get one sample for free, after their trial and then could decide whether to buy or not then that is called
D. TradingB. Sampling
Explanation:In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group. Let’s look at sampling in more detail and discuss the most popular types of sampling used in market research. It would be expensive and time-consuming to collect data from the whole population of a market. Therefore, market researchers make extensive of sampling from which, through careful design and analysis, marketers can draw information about their chosen market.
- AIDA stands for
A. Asynchronous Interest Digital Action
B. Attention Interest Desire Action
C. Acquired Interest Desire Active
D. Alternate Industrial Desire ActionB. Attention Interest Desire Action
Explanation:AIDA is used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.
A – Attention (Awareness): attract the attention of the customer.
I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits
D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A – Action: lead customers towards taking action and/or purchasing.