The Indian Railways Catering and Tourism Corporation has tied up with coupons site myDala, which offers customized solutions to advertisements through attractive deals and coupons.
It is planning to offer deals across categories like food and beverages, beauty, health and wellness, tattoos, retail shopping, etc. to its customers.
While myDala will have access to IRCTC’s two crore registered users and opportunity to lure 1.2 million daily visitors with deals, IRCTC gets yet another revenue channel.
IRCTC is undergoing a massive modernization run, in order to reach out to maximum customers. It has partnered with the likes of Airtel, Amazon, Pizza Hut, KFC and UBI. It had also launched COD facility in January.
The new site will be accessible at www.my-dala.irctc.co.in . Anisha Singh : Co-founder and CEO at myDala.