India to celebrate ‘Handloom Day’ on August 7

India will observe August 7^th   2015  as National Handloom Day decided by central government.It will be launched by Honble prime minister in Chennai on 7^th August 2015

The sant kabir Awards and National awards for the years 2012,2013 and 2014 will be awarded and a new ‘Indian Handloom ‘ brand for better market positioning of quality handloom products would be launched on this occasion.

The aim is to boost the morale of handloom weavers of the country.

Observance of National Handloom Day would generate awareness about the importance of handloom industry as a part of our rich heritage and culture, promote handloom products and lead to increase in income of weavers as well as enhance their confidence and pride.

• Over 43 lakh persons are engaged in handloom weaving and allied activities in India as per the last handloom census.
• This industry is a source of livelihood to large section of rural population particularly women, and BPL families, in addition to this being a part of the rich cultural heritage and traditions of our country.
• The Swadeshi movement was launched in August 7, 1905, in order to promote genuine, global quality products in international markets.
• The movement involved boycotting British products and the revival of domestic products and production processes.
• India has a heritage of handloom weaving that is unique and the largest anywhere in the world.
• But that is dying because of lack of support and policies that are killing the handloom industry.
• Handloom weavers are known for their unique designs on saris, dress material, bed sheets and furnishings.
• These items are meant to be produced only by weavers under the Handlooms Reservation Act. However that has not safeguarded the brand against imitation by power looms.