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Tata AIA Life Insurance Partners with PayBima to Distribute its Life Insurance Solution through Digital sales

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Tata AIA Life Insurance partners with PayBima to drive Life Insurance Protection through Digital salesOn November 10, 2020 Tata AIA Life Insurance Company Limited entered into partnership with  PayBima(, the digital arm of Mahindra Insurance Brokers Ltd.,(MIBL) as a Broker to distribute its industry-leading life insurance solutions. The association is in accordance with the mission of Tata AIA Life to provide Ease of Doing Business (EoDB) to its customers.

Aim of the Partnership:

  • To distribute the Life insurance solution of Tata AIA Life through Digital sales.
  • To make the process of buying life insurance solutions simple, easy, and convenient.

Provisions of the Partnership

i.As part of the agreement, PayBima on its platform will offer the life Insurance solutions of Tata AIA Life.

ii.PayBima enhances its analytical skill to provide personalised life insurance solutions that are best suited to the needs of its customers.

iii.In order to provide seamless online purchasing, PayBima will be fully integrated with Tata AIA Life’s digitally-led ecosystem, by removing the need for physical documents.

Additional Info

PayBima with its strong capabilities to make Life Insurance more accessible, will help Tata AIA Life Insurance to address the protection gap in India.

The alliance helps PayBima to further increase the customers’ choice on PayBima.

Gist about PayBima:

i.On September 9, 2020 Mahindra Insurance Brokers Ltd launched, to provide end-to-end insurance solutions.

ii.The digital platform is set to redefine the online insurance buying experience and drive insurance penetration in India.

iii.It enables customers to evaluate different types of insurance products with professional guidance and assistance. It is powered by advanced analytics

Gist about Tata AIA Life:
i. For FY20 the company has consolidated its leadership position in Individual claim performance with a 99.06% claims settlement ratio.

ii. It has launched unique service initiatives, Easy Claim and Express Claim.

Recent Related News:

On May 26, 2020, Vakrangee Limited (VL), a technology company based in Mumbai (Maharashtra), has entered into the Corporate Agency (Registration Code CA0249) partnership with Life Insurance Corporation of India (LIC) to distribute latter’s micro insurance products in unserved and underserved areas through its Nextgen Vakrangee

Kendra network spread across India.

About Tata AIA Life Insurance Company Limited :

It is Joint Venture formed by Tata Sons with a majority stake (74 per cent) & AIA with 26 per cent through AIA International Limited.
Headquarters– Mumbai,Maharashtra
Chief Executive Officer(CEO) & Managing Director(MD)– Naveen Tahilyani
Chairman– Saurabh Agrawal
Commenced Operation– 2001

About Mahindra Insurance Brokers Ltd.,(MIBL):

It is an 80% subsidiary company of Mahindra & Mahindra Financial Services Ltd.
MD– Dr. Jaideep Devare
Chairman– Rajeev Dubey(Principal Advisor of Mahindra & Mahindra Ltd.)
Head office– Mumbai, Maharashtra
Established– 2004