Stephen Hawking, the world’s most famous theoretical physicist, has become the latest — and most unexpected — celebrity to apply for a trademark of their name.
Brian Cox, a popular U.K. physicist and TV presenter, Hawking applied for a trademark earlier this month, through the UK’s Intellectual Property Office.
The two main reasons given as to why Hawking wants this trademark,
- is to prevent any exploitation of his name on inappropriate products
- for charitable and educational purposes.
The trademark is for ‘charitable purposes’, which could enable Stephen Hawking to set up his own foundation, dedicated to motor-neurone disease, which Hawking was diagnosed with (ALS) in 1963.
If successful, Stephen Hawking can decide how his name is used on goods, from postcards to educational books, according to the official document.