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Union Government announced new Print Media Advertisement policy

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Ministry of Information and Broadcasting has announced new Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity.

Focus: Transparency and Equity

Objective: To Promote transparency and accountability in issuing of advertisements in Print Media

Features of the Policy:IB

  1. Promoting Transparency & Accountability

Implementing a New Marking System for newspapers. On basis of marks by each Newspaper, the advertisement will be released by DAVP to Newspapers

  1. Each edition of a newspaper is mandatory to have a separate RNI registration number
  2. Payment of advertisement bills in the name of newspaper/company account directly through ECS or NEFT
  3. All information can be accessed electronically at DAVP website
  4. Rate structure for payment against advertisements released by DAVP will be as per recommendations of the Rate Structure Committee
  5. Classification of Newspaper/Journals

Small – <25,000 copies per publishing day

Medium – 25,001-75,000 copies per publishing day

Big – >75,000 copies per publishing day

  1. Promoting Equity and Fairness
  2. Easing in empanelment process to provide boost for Regional language/Dialects small and medium newspapers, Mass circulated newspapers (circulation >1 lakh), newspapers in North Eastern states, Jammu & Kashmir and Andaman & Nicobar Islands
  3. To release more social messages and related advertisements which are not date specific to periodicals

Directorate of Advertising and Visual Publicity:

Established in 1955

Headquarters in Delhi and regional offices in Bangalore and Guwahati

Nodal agency of the Government of India for advertising on behalf of various Ministries/Departments/PSUs/Autonomous organizations

Funded by the Government