In a move to support the education of girls across the world, UNESCO has joined hands with CJ Welfare to start an animation program named Rainbow Ruby.
Organizations involved: UNESCO, CJ Welfare, Varkey foundation
- The agreement was signed during the 2016 Global Education and Skills Forum, hosted by the Varkey Foundation
- The global partnership centered on an animation based character for its key initiative for the first time
- It builds on the Better Life for Girlscampaign
- It aims to help address the lack of access to quality education faced by girls in developing regions
Rainbow Ruby is a six-year old girl named Ruby as she transports to Rainbow Village where her toys come alive. Throughout the series Ruby experiences different professions, introducing preschool girls to the concept of a dream job, letting them imagine how their jobs can improve their lives in the future
- Rainbow Ruby is the first original global animation series by CJ E&M along with China Entertainment
- CJ E&M is Asia’s leading content and Media Company
- China Entertainment Co., Ltd. is a subsidiary of the China Animation Group which is mainly engaged in the films and TV serials production.
Points to note
- CJ E&M headquarters – Seoul, Korea
- DHX Media is the appointed distributor of Rainbow Ruby in the U.S., Canada, and (Europe, the Middle East and Africa)