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UNESCO & CJ Welfare signs agreement to launch Rainbow Ruby

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In a move to support the education of girls across the world, UNESCO has joined hands with CJ Welfare to start an animation program named Rainbow Ruby.

Organizations involved: UNESCO, CJ Welfare, Varkey foundation

Flash pointsUNESCO

  • The agreement was signed during the 2016 Global Education and Skills Forum, hosted by the Varkey Foundation
  • The global partnership centered on an animation based character for its key initiative for the first time
  • It builds on the Better Life for Girlscampaign
  • It aims to help address the lack of access to quality education faced by girls in developing regions

Rainbow Ruby

Rainbow Ruby is a six-year old girl named Ruby as she transports to Rainbow Village where her toys come alive. Throughout the series Ruby experiences different professions, introducing preschool girls to the concept of a dream job, letting them imagine how their jobs can improve their lives in the future


  • Rainbow Ruby is the first original global animation series by CJ E&M along with China Entertainment
  • CJ E&M is Asia’s leading content and Media Company
  • China Entertainment Co., Ltd. is a subsidiary of the China Animation Group which is mainly engaged in the films and TV serials production.

Points to note

  • CJ E&M headquarters – Seoul, Korea
  • DHX Media is the appointed distributor of Rainbow Ruby in the U.S., Canada, and (Europe, the Middle East and Africa)