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RBI Ropes in Amitabh Bachchan for Customer Awareness Campaign

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Reserve Bank ropes in Amitabh Bachchan for customer awareness campaignOn September 27, 2020 The Reserve Bank of India(RBI) roped in Indian Film Actor Amitabh Bachchan for the customer awareness campaign to prevent naive account holders from being deceived by fraudsters.

As part of the RBI’s public awareness campaign, the regulator continues to inform customers about do’s and don’ts for safe and secure transactions.

Key Info

i.RBI has become  the most popular central bank on twitter, with about 9.66 lakh followers while US Federal Reserve,  world’s most powerful central bank has about 6.64 lakh followers

ii.The second most powerful monetary authority in the world, The European Central Bank, has 5.81 lakh followers.

About Amitabh Bachchan

i.He is also a film producer, television host, occasional playback singer and former politician.

ii.He is referred to as the Shahenshah of Bollywood (referring to his 1988 film Shahenshah), Sadi ka Mahanayak (Hindi for, “Greatest actor of the century”), Star of the Millennium, or Big B.

iii.He is a recipient of  Padma Shri(1984), Padma Bhushan(2001) and Padma Vibhushan(2015) among many other awards.

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About Reserve Bank of India(RBI):
Headquarters– Mumbai, Maharashtra
Governor– Shaktikanta Das