Current Affairs PDF

Marketing Awareness Quiz Set 6

By
AC Team 1
-

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Hello Aspirants. Welcome to Marketing Awareness Quiz in AffairsCloud.com. Here we are creating quiz covering important event in Marketing Awareness , which is common for all the bank exams and other competitive exams. We have included Some Marketing Awareness questions that are repeatedly asked in many bank exams.

  • Occupation invloves
    a.Administrator
    b.Trader
    c.Chartered accountant
    d.All of these
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    d.All of these


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  • Who may be the customer of the bank ?
    a.Teacher
    b.Professor
    c.Advocate
    d.All of these
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    d. All of these


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  • Lifestyle of a customer includes
    a. social status
    b. cultural value of customer
    c. perception of customer
    d. All of these
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    d. All of these


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  • Behavioural basis of market segmentation includes
    a. loyalty or brand loyalty
    b. attitude
    c. buying occasions
    d. All of these
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    b. attitude


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  • In case of saving deposits in a bank , the customer status will be
    a. second customer
    b. regular customer
    c. potential investor
    d. first time depositor
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    b. Regular customer


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  • Which are the factors relating to target market?
    a. goals of the firm
    b. image of the company
    c. company resources
    d. products characteristics and product variety
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    b. All of the above


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  • Which is the basis of psychographic segmentation ?
    a. Personality
    b. values in life
    c.life style of the customer
    d. All of these
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    c. Personality


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  • Distribution channels are
    a. systems of economic institution through which a producer of goods delivers them into hands of their users
    b. system of pricing
    c. costing system
    d. branding
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    a. systems of economic institution through which a producer of goods delivers them into hands of their users


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  • Which is the channel of direct distribution
    a. Own sales showrooms
    b. Own salesmen
    c. Own sales group
    d. Mail order
    e. All of these
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    e. All of these


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