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India to have its own size chart for clothes, NIFT to conduct survey

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Under the aegis of the Union Ministry of Textiles, the National Institute of Fashion Technology (NIFT) – New Delhi, will conduct a National Sizing Survey of India to develop an ‘India size chart’ for the garment industry.

Need for India Size Chart:

The garment industry in India currently follows tweaked versions of US or the UK size charts of ‘small, medium, large, extra large’.

  • Following these charts has been identified as main reason for high return and rejection rate of 20% to 40% in Indian garments industry.
  • This rate has been increasing with the growth of e-commerce, and poor garment fit is the main reason given for return of garments purchased online.
  • With ‘India Size Chart’ in place, all brands selling in India, including foreign brands, will have to carry the India size label on all garments
  • Countries that have successfully completed national sizing surveys: Australia, China, Canada, France, Germany, Italy, Mexico, Spain, Sweden, South Korea, Netherlands, Thailand, US, UK.

Details about National Sizing Survey of India:

The survey would be administered on 25000 men and women in the age group of 15-65 years, across six cities and regions viz. Kolkata (east), Mumbai (west), New Delhi (north), Hyderabad (centre), Bengaluru (south) and Shillong (north-east), using 3D whole-body scanners.India to have its own size chart for clothes, NIFT to conduct survey

  • It is to be noted that no children will be measured as a part of the survey.
  • About 120 different anthropometric elements, including, height, weight, waist-size, hip-size, bust-size, would be included in the survey
  • Entire project, including survey and finalising the size chart, would be completed within 2-3 years.
  • Approximate cost for the project would be Rs. 30 crore, out of which Rs. 21 crore would be provided by Union Ministry of Textiles while NIFT will chip in Rs. 9 crore.

Quick Facts about National Institute of Fashion Technology (NIFT):

  • Established in – 1986
  • Main Campus Located in – New Delhi
  • Affiliated to – Ministry of Textiles, Government of India