On 18 February 2025, Ministry of Electronics and Information Technology (MeitY) released the Digital Brand Identity Manual (DBIM) to standardize government websites and digital platforms.
- The DBIM was launched by Union Minister of State(MoS) Jitin Prasada, MeitY, during the inaugural Chief Information Officer (CIO) Conference 2025 in New Delhi, Delhi.
- As part of the ‘Gov.In the: Harmonization of Government of India’s Digital Footprint’ initiative, the DBIM aims to provide a unified online presence for all ministries, departments, and agencies.
Key people:
The launch event was attended by key officials, including S. Krishnan, Secretary, MeitY; Sanket S Bhondve, Joint Secretary, MeitY; Indian Police Service(IPS) Sethi, Director General (DG), National Informatics Centre (NIC); and Alka Misra, Deputy DG, NIC.
About Digital Brand Identity Manual(DBIM):
i.The DBIM aims to create a unified and consistent digital brand for the Government of India(GoI) by defining key elements of digital identity, including visual components such as logos, colour palettes, typography, and imagery, as well as verbal identity aspects like brand voice, messaging frameworks, and taglines.
ii.This project is part of a larger effort to improve the accessibility, usability, and compliance of government services with the most recent digital standards.
iii.This toolkit is powered by Bhashini’s multilingual support which streamlines content discovery and service access for everyone by making government apps more user-friendly, compliant, and accessible in all official languages.
iv.DBIM is an extensive guide designed to fulfil the government’s particular requirements for creating a consistent visual identity across all of its digital channels.
v.It aimed at ensuring digital harmonization by improving the recall value for the citizens and facilitating simplified citizen interactions for easy discovery of content and services.
vi.This manual serves as a blueprint for aligning the different digital platforms of GoI, including websites, web apps, mobile apps, and social media, under a unified brand language.
Other Launches:
During the event, the MeitY also launched several critical components to harmonize India’s digital presence:
- DBIM Toolkit for ensuring uniformity in digital identity.
- Gov.In Content Management System (CMS) Platform for streamlined website management.
- Central Content Publishing System (CCPS) for centralized content governance.
- Social Media Campaign Guidelines to standardize digital communication.
- DBIM-compliant MeitY website, demonstrating a consistent and citizen-friendly digital experience.
