Welcome to Marketing Awareness Quiz in AffairsCloud.com. Here we are creating quiz covering important events in Marketing Awareness , which are common for all the bank exams like IBPS, LIC, SBI, and other competitive exams. We have included Some Marketing Awareness questions that are repeatedly asked in many bank exams.
- An extreme type of inferior good is called as ______________
5.None of theseAnswer – 4.Giffen Goods
In economics and consumer theory, a Giffen good is a product that people consume more of as the price rises and vice versa violating the basic law of supply and demand in microeconomics.
- Which of the following is essential for Blue ocean strategy ?
5.All of theseAnswer – 5.All of these
Blue ocean strategy requires communication skills,innovation skills and motivation.
- Cross Selling is related with ____________
5.None of theseAnswer – 1.Sellers
Cross-sell is the practice of selling or suggesting related or complementary products to a prospect or customer. Cross selling is one of the easiest and most effective methods of marketing.
- Which of the following is used in customer relationship management (CRM) ?
5.None of theseAnswer – 2.Web Mining
Web mining is a type of data mining used in customer relationship management (CRM)
- _______________is an analyzing the data stored with back-office staff
5.None of theseAnswer – 4.Data Mining
Data mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs.
- Relationship marketing activities are like as______________ marketing
4.All of these
5.None of theseAnswer – 1.Service
Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism and entertainment services, car rental services, leisure services, health care etc
Relationship marketing is based on the tenets of customer experience management (CEM), which focuses on improving customer interactions to foster better brand loyalty.
- What is USP in Marketing ?
1.Unique Source Programme
2.Under Sales Progress
3.Unique Selling Proposition
4.Uniform Selling Proposition
5.None of theseAnswer – 3.Unique Selling Proposition
Unique selling proposition(USP) is a quality feature design which is available only in one product which is not in other products.
- Which types of can be best canvassed among individuals who want to buy a house ?
4.All of these
5.None of theseAnswer – 1.Home loan
Home loan is a loan advanced to a person to assist in buying a house or flat.
- Which of the following is not included in 4 Cs of Marketing ?
5.ChannelAnswer – 1.Consumer
4 Cs of Marketing:
Customer needs & wants ,Cost to the customer, Communication and Channel
- Personal loans can get by who among the following ?
4.All of these
5.None of theseAnswer – 2.Salaried Persons
Personal loans can be canvassed among Salaried persons