AU Small Finance Bank unveiled its first integrated marketing communication Campaign, titled ‘BADLAAV Humse Hai’ that will showcase the bank’s passion for innovation and represent it as a changemaker in the Indian banking sector.
- It also launched its avant-garde digital banking platform AU 0101, a full-suite of banking services for its customers including face-to-face interaction with a banker over a video call.
- It should be noted that AU roped in Bollywood actors Aamir Khan and Kiara Advani as their ambassadors.
Key Points:
i.As a part of this campaign, AU will release a series of ad films on products and practices such as monthly interest, anywhere banking, Video banking, and new age Credit Cards.
ii.AU has 750+ banking touchpoints spread across 15 states and 2 Union Territories.
Recent Related News:
IndusInd Bank launched the “IndusEasyCredit”, a comprehensive digital lending platform to enable the customers to meet their financial needs from their home.
About AU Small Finance Bank:
Establishment– 1996
MD & CEO– Sanjay Agarwal
Headquarter– Jaipur, Rajasthan
Tagline– Chalo Aage Badhein
