Confederation of All India Traders (CAIT), the leading advocate for small traders and businesses in India, in association with several technology partners, will soon launch a national e-commerce marketplace ‘bharatmarket’ (www.bharatemarket.in) for all retail traders in India, who have served Indian consumers for years.
Key Points:
i.Bharatmarket: CAIT will combine the capabilities of various technology companies in this marketplace. So that it can integrate the logistics and supply chain across the country through this portal including delivery of goods at the home of consumers from manufacturers.
ii.Aim:
- CAIT has pledged to connect 95% of India’s retail business in this marketplace with the initial collaboration of DPIIT (Department for Promotion of Industry and Internal Trade), Ministry of Commerce and Industry to implement the Prime Minister’s vision of Digital India and Digital Payments.
- It also aims to enroll about 1 Crore Retailers on this eMarketplace in very quick time and make it the world’s largest and most unique eMarketplace ever.
iii.Active support: CAIT first started this program as a pilot, initially distributing essential commodities in 6 cities. It included the cities of Prayagraj, Gorakhpur, Varanasi, Lucknow, Kanpur and Bengaluru. All these cities got tremendous support from retailers and consumers. Encouraged by this, it has reached more than 90 cities in the last two weeks.
About Confederation of All India Traders (CAIT):
Location– New Delhi
Secretary General– Praveen Khandelwal
National President– BC Bhartia
About Ministry of Commerce and Industry:
Headquarters– New Delhi
Union Minister– Piyush Goyal
