Recycling plays an important role in enhancing the circular economy. However, lack of awareness poses challenges towards management of plastic waste and recycling. In order to overcome this situation, Recykal, a digital technology company in the waste management space collaborated with United Nations Development Programme (UNDP) and Hindustan Coca-Cola Beverages Pvt Ltd (HCCB) for Project Prithvi, a joint initiative for developing sustainable plastic waste management practices in the country.
- It should be noted that in 2019, IT giant Mindtree in partnership with HCCBPL and UNDP launched Project Prithvi under Pan-India Project which is operational in 28 cities across India and plans to roll out in 50+ cities across India by 2020.
How will Recykal boost this partnership?
As part of this partnership, Recykal will leverage its cloud applications, mobile applications to raise consumer awareness on segregation and recycling.
- It will enable collection, channelization of plastic waste from schools, colleges, corporates, RWAs, and bulk generators to connect with recyclers closing the loop of the recycling ecosystem.
Key Points: Project Prithvi
-The initiative will also focus on informal sector inclusion activities like providing soft skills training, opening of bank accounts, enabling digital transactions for waste pickers, kabadiwalas, aggregators, etc.
-Notably, the programme aims to collect over 5,000 metric tons of recyclable and non-recyclable plastic waste over the next 12 months and channelize them to registered recyclers and co-processors.
About Recykal:
It is a winner of NASSCOM Emerge 50 Award 2019, FICCI Indian Circular Economy Award 2019 and ASSOCHAM Best Digital Technology Provider for Waste Management in 2019.
Founder– Abhay Deshpande
Co-Founder– Abhishek Deshpande, Anirudha Jalan
Headquarter– Hyderabad, Telangana
About HCCB:
Chief Executive Officer (CEO)– Christina Ruggiero
Headquarter– Bengaluru, Karnataka
About UNDP:
Administrator– Achim Steiner
Headquarters– New York, United States (US)
