Questions from English section asked in Today’s SBI PO Exam 2016(09/07/16)
1) Earlier this year BMW advertised on WeChat, a popular messaging app in China with around 550m monthly users.
2) But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars.
3) Others were shown ads for more affordable stuff, such as smartphones. The campaign bruised a few egos.
4) Some of those not shown the BMW ad complained, referring to themselves as diao, or (putting it politely) losers.
5) The carmaker’s experience shows the complexities of advertising today, when it is so easy for dissatisfied customers to make their voices heard
Until the 1960s boys spent longer and went further in school than girls, and were more likely to graduate from university. Now, across the rich world and in a growing number of poor countries, the balance has tilted the other way. Policymakers who once fretted about girls’ lack of confidence in science now spend their time dangling copies of “Harry Potter” before surly boys. Sweden has commissioned research into its “boy crisis”. Australia has devised a reading programme called “Boys, Blokes, Books & Bytes”. In just a couple of generations, one gender gap has closed, only for another to open up.
The reversal is laid out in a report published on March 5th by the OECD, a Paris-based rich-country think-tank. Boys’ dominance just about endures in maths: at age 15 they are, on average, the equivalent of three months’ schooling ahead of girls. In science the results are fairly even. But in reading, where girls have been ahead for some time, a gulf has appeared. In all 64 countries and economies in the study, girls outperform boys. The average gap is equivalent to an extra year of schooling.
The OECD deems literacy to be the most important skill that it assesses, since further learning depends on it. Sure enough, teenage boys are 50% more likely than girls to fail to achieve basic proficiency in any of maths, reading and science (see chart 1). Youngsters in this group, with nothing to build on or shine at, are prone to drop out of school altogether.
To see why boys and girls fare so differently in the classroom, first look at what they do outside it. The average 15-year-old girl devotes five-and-a-half hours a week to homework, an hour more than the average boy, who spends more time playing video games and trawling the internet. Three-quarters of girls read for pleasure, compared with little more than half of boys. Reading rates are falling everywhere as screens draw eyes from pages, but boys are giving up faster. The OECD found that, among boys who do as much homework as the average girl, the gender gap in reading fell by nearly a quarter.
Once in the classroom, boys long to be out of it. They are twice as likely as girls to report that school is a “waste of time”, and more often turn up late. Just as teachers used to struggle to persuade girls that science is not only for men, the OECD now urges parents and policymakers to steer boys away from a version of masculinity that ignores academic achievement. “There are different pressures on boys,” says Mr Yip. “Unfortunately there’s a tendency where they try to live up to certain expectations in terms of [bad] behaviour.”
Boys’ disdain for school might have been less irrational when there were plenty of jobs for uneducated men. But those days have long gone. It may be that a bit of swagger helps in maths, where confidence plays a part in boys’ lead (though it sometimes extends to delusion: 12% of boys told the OECD that they were familiar with the mathematical concept of “subjunctive scaling”, a red herring that fooled only 7% of girls). But their lack of self-discipline drives teachers crazy.
Perhaps because they can be so insufferable, teenage boys are often marked down. The OECD found that boys did much better in its anonymised tests than in teacher assessments. The gap with girls in reading was a third smaller, and the gap in maths—where boys were already ahead—opened up further. In another finding that suggests a lack of even-handedness among teachers, boys are more likely than girls to be forced to repeat a year, even when they are of equal ability.
What is behind this discrimination? One possibility is that teachers mark up students who are polite, eager and stay out of fights, all attributes that are more common among girls. In some countries, academic points can even be docked for bad behaviour. Another is that women, who make up eight out of ten primary-school teachers and nearly seven in ten lower-secondary teachers, favour their own sex, just as male bosses have been shown to favour male underlings.
- opposite of docked
- similar to draw and delusion