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Nielsen’s consumer confidence index topped by India

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As per the performance management company Nielsen‘s global confidence index, India sat down again as topper with 131 points in respect to job prospects, personal finances and immediate spending intentions in the fourth quarter of 2015.

  • In this recently released consumer confidence index, India is followed by Philippines (117), Indonesia (115), Thailand (114) and Vietnam (112).
  • Figure of India is 54% lower than the third quarter of 2015 and higher by 6% points in the first quarter.
  • UK’s confidence index was 101, USA (100), Germany (98) and Japan (79).

Nielsen's consumer confidence index topped by IndiaWhere India stands ahead?
As per the report, in job prospects and personal finances, Indians are the most optimistic in the world.

  • When it came to spending habits, 65% of Indians have good time for purchases, while 63% would invest in savings.
  • 79% respondents had changed their spending habits to save on household expenses and 44% spend less on clothes.

But job security and state of the economy were top concerns for Indians in the fourth quarter.

About Nielsen
Nielsen Holdings is American global information with headquarters in New York (USA) and Diemen (Netherlands).

  • It is a leading global information and measurement company that enables companies to understand consumers and consumer behavior.
  • Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis.

CEO – Mitch Barns