On July 07, 2021, Axis Bank, the countryтАЩs third-largest private sector bank, entered into a bancassurance partnership with Max Bupa Health Insurance to provide comprehensive health insurance solutions to its customers and employees.
Key points:
i.Under the partnership, Max Bupa will offer indemnity as well as fixed benefit products, and their customizable variants to the bankтАЩs customers across the country.
ii.The Axis Bank customers are also enabled to get access to quality healthcare solution products that are offered by Max Bupa through the tie-up.
iii.The Health Insurance would cover medical emergencies in Tier 1, Tier 2 and Tier 3 cities.
iv.Focus of the partnership: Customer-centricity, Product innovation, Digitisation, Execution, and fueling growth for the next phase.
v.Bancassurance – It is a partnership between a bank and an insurance company that would enable them to offer insurance products to the bankтАЩs customers.
Note – Axis Bank also has an existing health insurance tie-up with Aditya Birla Health Insurance.
Recent Related News:
On March 10, 2021, Axis Bank became IndiaтАЩs first bank after launching its own wearable payment device named тАШWear тАШNтАЩ PayтАЩ, to make contactless transactions. It includes a variety of accessories like the band, key chain, and watch loop.
About Axis Bank:
Establishment тАУ1993 (Commenced operation тАУ1994)
MD & CEO тАУ Amitabh Chaudhry
Headquarters тАУ Mumbai, Maharashtra
Tagline тАУ Badhtika Naam Zindagi
About Max Bupa Health Insurance:
It is a joint venture between True North and Bupa, a UK based healthcare services entity.
Headquarters – Gurugram, Haryana
MD & CEO тАУ Krishnan Ramachandran
