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Marketing Awareness Quiz Set 2

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Hello Aspirants. Welcome to Online Marketing Quiz in AffairsCloud.com. Here we are creating quiz covering important topics in Marketing, which is common for all the SBI,IBPS exams and other competitive exams. We have included questions that are repeatedly asked in many bank exams !!!

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1. Market Segmentation means
a. segmenting the salesmen
b. segmenting the employees
c. segmenting the customers as per their needs
d. segmenting the products
e. All of these

c. segmenting the customers as per their needs


2. A “Target Group‟ means
a. a group of sellers
b. a group of buyers
c. a group of products
d. a group of persons at whom sales should be focused
e. all of these
d. a group of persons at whom sales should be focused


3. Market information means
a. knowledge of industries
b. knowledge of households
c. knowledge of peers
d. knowledge of customers‟ tastes
e. All of these
e. All of these


4. Digital Marketing is a way of
a. Direct Marketing
b. Indirect Marketing
c. A strategy of DSAs
d. All of these
e. None of these
a. Direct Marketing


5. Sales forecasting involves study of
a. Proper selling price
b. Sales planning
c. Distribution outlet
d. Consumer needs and demands
e. All of the above
e. All of the above


6. Market Research is needed for
a. Choosing the right sales person
b. Choosing the right products
c. Making proper marketing decisions
d. Deciding the sales incentives
e. None of these
c. Making proper marketing decisions


7. Marketing is termed as successful, when
a. There is a rise in the number of salesmen
b. There is no need for post-sales services
c. There is no need to give discounts
d. There is rise in sales through more clients
e. Marketing is an ongoing process and hence, can never be successful
d. There is rise in sales through more clients


8. Market Segmentation helps in
a. Identifying the target group
b. Focused marketing
c. Improved lead generation
d. Only (a) and (b)
e. All (a), (b) and (c)
e. All (a), (b) and (c)


9. Market share means
a. Market price of shares
b. Sensex
c. Share market
d. Share of business among peers
e. Market volatility
d. Share of business among peers


10. Direct Marketing means
a. Advertisements
b. Banners
c. Face-to-face selling
d. Selling by all staff
e. Achieving targets
c. Face-to-face selling


11. The ultimate aim of Marketing is to provide
a. More business to the Company
b. More profit
c. More staff
d. More production
e. More products
a. More business to the Company


12. Marketing Strategy means
a. Ideas for new employment
b. Old techniques of selling
c. Techniques for improving marketing activities
d. Techniques for increasing production
e. Networking
c. Techniques for improving marketing activities


13. Digital marketing is similar to
a. Online marketing
b. Cold calling
c. Web designing
d. Market forecast
e. Outdoor marketing
a. Online marketing


14. DSA stands for
a. Delivery Staff Agency
b. Direct Selling Agency
c. Distributors and Supply Agency
d. Driving Sales Ahead
e. Direct Sales Authority
b. Direct Selling Agency


15. _________is the process of evaluating each segment’s attractiveness and selecting one or more segments
a. Targeting
b. Segmenting
c. Positioning
d. Distribution
a. Targeting