Current Affairs PDF Sales

Marketing Awareness Quiz Set 1

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Hello Aspirants. Welcome to Online Marketing Quiz in AffairsCloud.com. Here we are creating quiz covering important topics in Marketing, which is common for all the SBI,IBPS exams and other competitive exams. We have included questions that are repeatedly asked in many bank exams !!!

  1. “Benchmark‟ means ______
    a. Benches for customers to sit
    b. Benches for salesmen to sit
    c. Products displayed on a bench
    d. Set standards
    e. All of the above
    d. Set standards

  2. Home loans are granted to ___
    a. Individuals
    b. Institutions
    c. Builders
    d. All of these
    e. None of these
    a. Individuals

  3. The meaning of “Conversion” in sales is
    a. Designing new products
    b. Converting Purchasers into sellers
    c. Converting sellers into purchasers
    d. Converting prospective customers into purchasers
    e. Conversion of religion
    d. Converting prospective customers into purchasers

  4. A “Call‟ in Marketing language means _______
    a. Calling On a salesperson
    b. Calling on a customer
    c. Making a phone call
    d. Telemarketing
    e. None of these
    b. Calling on a customer

  5. A Safe Deposit Locker can be canvassed among
    a. All Existing account holders
    b. Persons below poverty line
    c. Students
    d. Jewelers
    e. ATM Cardholders
    a. All Existing account holders

  6. “Value Added Services” implies
    a. Additional Knowledge of marketing staff
    b. Service beyond normal Hours
    c. Service with extra facilities
    d. Marketing Agencies
    e. Overtime work
    c. Service with extra facilities

  7. Optimum Results in marketing are possible through
    a. Increased Production
    b. More number of Products
    c. More sales staff
    d. Motivated Staff
    e. More ATMs
    d. Motivated Staff

  8. Mutual Fund business from existing customers can be canvassed through
    a. Coercion
    b. Cross-Selling
    c. Internal Marketing
    d. Outdoor Marketing
    e. Road-Shows
    b. Cross-Selling

  9. Financial Planning is required when
    a. One has no income
    b. One is flushed with funds
    c. One has no expenses to incur
    d. One is illiterate
    e. Income level is insufficient to meet the expenses
    e. Income level is insufficient to meet the expenses

  10. The sales process begins with
    a. Customer Identification
    b. Lead Generation
    c. Sales Presentation
    d. Sales closure
    e. Sales meet
    a. Customer Identification