Marketing Awareness Quiz Set 1

Hello Aspirants. Welcome to Online Marketing Quiz in AffairsCloud.com. Here we are creating quiz covering important topics in Marketing, which is common for all the SBI,IBPS exams and other competitive exams. We have included questions that are repeatedly asked in many bank exams !!!

1. “Benchmark‟ means ______
   a. Benches for customers to sit
   b. Benches for salesmen to sit
   c. Products displayed on a bench
   d. Set standards
   e. All of the above
   
   Answer

   d. Set standards
   
   
2. Home loans are granted to ___
   a. Individuals
   b. Institutions
   c. Builders
   d. All of these
   e. None of these
   
   Answer

   a. Individuals
   
   
3. The meaning of “Conversion” in sales is
   a. Designing new products
   b. Converting Purchasers into sellers
   c. Converting sellers into purchasers
   d. Converting prospective customers into purchasers
   e. Conversion of religion
   
   Answer

   d. Converting prospective customers into purchasers
   
   
4. A “Call‟ in Marketing language means _______
   a. Calling On a salesperson
   b. Calling on a customer
   c. Making a phone call
   d. Telemarketing
   e. None of these
   
   Answer

   b. Calling on a customer
   
   
5. A Safe Deposit Locker can be canvassed among
   a. All Existing account holders
   b. Persons below poverty line
   c. Students
   d. Jewelers
   e. ATM Cardholders
   
   Answer

   a. All Existing account holders
   
   
6. “Value Added Services” implies
   a. Additional Knowledge of marketing staff
   b. Service beyond normal Hours
   c. Service with extra facilities
   d. Marketing Agencies
   e. Overtime work
   
   Answer

   c. Service with extra facilities
   
   
7. Optimum Results in marketing are possible through
   a. Increased Production
   b. More number of Products
   c. More sales staff
   d. Motivated Staff
   e. More ATMs
   
   Answer

   d. Motivated Staff
   
   
8. Mutual Fund business from existing customers can be canvassed through
   a. Coercion
   b. Cross-Selling
   c. Internal Marketing
   d. Outdoor Marketing
   e. Road-Shows
   
   Answer

   b. Cross-Selling
   
   
9. Financial Planning is required when
   a. One has no income
   b. One is flushed with funds
   c. One has no expenses to incur
   d. One is illiterate
   e. Income level is insufficient to meet the expenses
   
   Answer

   e. Income level is insufficient to meet the expenses
   
   
10. The sales process begins with
    a. Customer Identification
    b. Lead Generation
    c. Sales Presentation
    d. Sales closure
    e. Sales meet
    
    Answer

    a. Customer Identification