On July 6, 2020, Karur Vysya Bank (KVB), a Scheduled Commercial Bank in India has joined hands with Star Health and Allied Insurance Co Ltd for bancassurance (selling of life assurance and other insurance products and services by bank).
Bancassurance Pact:
- As per the pact, KVB will market wide range health insurance products of the Star Health through its 780 branches.
- In addition, all bank customers will be able to access value-added services like STAR WELLNESS and get telehealth consultation using TALK TO STAR.
What is bancassurance?
Bancassurance is a partnership between a bank and an insurance company, where the bank sells the tied insurance company’s insurance products to its clients.
About Karur Vysya Bank:
Headquarters– Karur, Tamil Nadu.
President & Chief Operating Officer(COO)- Natarajan Jagannathan
Tagline– Smart Way to Bank
About Star Health and Allied Insurance:
Headquarters– Chennai, Tamil Nadu
Chairman & CEO – Mr. V. Jagannathan
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