On November 16, 2020 Equitas Small Finance Bank Limited(ESFBL) launched ‘Eva’, a unique savings account for Indian women. The product addresses the wellbeing of women in every aspect such as Health, Wealth and Prosperity. The Product that is aimed at women is based on the concept of Relationship Value.
Smriti Mandhana, Indian Woman cricketer has been appointed as the new brand ambassador of ESFBL.
Gist about ‘Eva’
Interest Rate, PF Waiver & Discounts
It offers an interest rate of 7% in savings account. It also offers PF waiver, discounted gold rates and 25-50% discounts on lockers.
Free Health Check-up and Unlimited Teleconsultation
It offers Free Health Check-up and unlimited teleconsultation with women doctors, gynecologists and mental health experts.
It is available for all women namely, salaried/homemakers/businesswomen/senior citizens/transwomen and Non-resident women.
Smriti Mandhana Appointed as New Brand Ambassador of Equitas Small Finance Bank
Smriti Mandhana becomes the new brand ambassador of Equitas Small Finance Bank
She will feature in promoting ‘Eva’ across all media platforms shortly.
About Smriti Mandhana
i.Smriti Mandhana is the only Indian player to be named in the ICC Women’s Team of the Year 2016.
ii.She became the first player from India to play in England’s Kia Super T20 League(July 2018).
iii.The Board of Control for Cricket in India (BCCI) named her as the Best Women’s International Cricketer in June 2018.
iv.The International Cricket Council (ICC) awarded her the Rachael Heyhoe-Flint Award for the best female cricketer of the year(2018).
v.She won Sportswoman of the Year-2020 (Cricket) in the 2nd edition of Sportstar Aces Awards 2020.
List of other brands appointed her in 2020:
Playerzpot, India’s leading sports gaming platforms signed her and Bhuvneshwar Kumar, Indian international cricketer as their brand ambassadors on September 8, 2020.
Key Info about ESFBL:
i.It was originally incorporated as ‘V.A.P. Finance Private Limited’ on June 21, 1993.
ii,The bank was converted into a small finance bank (SFB) and commenced its operations on September 5, 2016.
iii.It is the 1st Private Sector Bank from Tamil Nadu to commence operations post Indian Independence.
iv.As per the CRISIL report, ESFBL is the largest small finance bank in India in terms of number of banking outlets as of March 31, 2019.
Recent Related News:
On August 15, 2020 Fino Payments Bank Limited(Ltd) launched Jan Bachat Khata (JBK), an Aadhaar authentication based digital savings account for its customers. JBK will bring neo-banking experience to the consumers. The primary target segment is low income household families and direct benefit transfer (DBT) beneficiaries.
About Equitas Small Finance Bank Limited(ESFBL):
MD and CEO– Vasudevan Pathangi Narasimhan (P N)
Headquarters– Chennai, Tamil Nadu
Commenced the business of SFB– September 5, 2016
Tagline– It’s Fun Banking