On November 7, 2020 Bharti AXA General Insurance Company Limited launched ‘CancerSendsNoNotifications’ Campaign on Social Media on account of the National Cancer Awareness Day 2020- November 7.
Aim of the Campaign:
i.To increase awareness and disseminate knowledge to detect the disease in the early stage among people in India.
ii.To encourage individuals to prioritize and protect their health and life with the right precautions.
About ‘CancerSendsNoNotifications’ Campaign
i.CancerSendsNoNotifications, the social media campaign comprises a series of activities that will be held across the month of November.
ii.Through this cancer awareness drive, Bharti AXA General Insurance intends to engage with millions of Indians on Facebook, Instagram and LinkedIn.
iii.By creating awareness around the early signs and dangers of this disease, this campaign will motivate people to adopt a better lifestyle
Key Info about Cancer:
i.According to the report of WHO(World Health Organisation), one in every 10 Indians will develop cancer.
ii.It also mentioned that one in every 15 will be affected by the disease.
iii.The death rate due to cancer can be reduced in a country with a population of 1.35 billion, by spreading awareness about timely detection.
Statistics about Cancer in India
i.The leading cause of death in both men and women in India is Cancer.
ii.Every 4 minutes in India a woman is diagnosed with breast cancer.
iii.Cervical cancer forms 16.5% of the total cancer cases in Indian women.
iv.Cervical cancer does not cause any noticeable symptoms until it reaches stage 3. The good news is that there is a vaccine available for women between 9-26 years.
Points to be Noted:
i.Bharti AXA is a Joint Venture(JV) between Bharti Enterprises(holds 51% stake) and AXA Group(holds 49% stake).
ii.Recently, Competition Commission of India (CCI) approved the acquisition of General Insurance Business of Bharti AXA by ICICI Lombard General Insurance Company Limited.
Recent Related News:
On 28th October 2020, Punjab National Bank (PNB), India’s 2nd largest public sector bank launched the PNB Tracking & Monitoring Staff Accountability Cases (TMSAC) portal and PNB’s 2020 Vigilance Manual, as a part of the Vigilance Awareness Week(VAW) – 27th October 2020 to 2nd November 2020.
About Bharti AXA General Insurance Company Limited:
HeadQuarters– Mumbai, Maharashtra
Managing Director(MD) and Chief Executive Officer(CEO)– Sanjeev Srinivasan
Tagline– Suraksha ka Naya Nazariya