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Nagendra Nath Sinha Chairs Webinar Promoting 1st of its Kind Initiative “Captive Employer”

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Union Rural Development Secretary Shri Nagendra Nath Sinha Promoted the first of its kind initiative ‘Captive Employer’ during the webinar on Captive Employment Policy under Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) which was chaired by him.The initiative provides employment support to rural youth. 

  • The Captive Employer initiative is financed by the Ministry of Rural Development (MoRD).


i.In the webinar more than 16 Sector Skill Councils and 180 stakeholders had participated.

ii.As per the DDU-GKY Capital Employment guidelines, the training courses will be provided as per their requirement to train the candidates with a minimum of 576 hours and a maximum of 2304 hours of skilling.

  • State Skill Development Mission or State Rural Livelihood Mission which is in charge of DDU-GKY implementation in states is responsible for providing the necessary implementation support.

What is Captive Employment?


To build  a demand-based skilling ecosystem for  requirements of industries and ensuring  sustainable placements for rural youth. 

Key points:

i.It  is a first of its kind Initiative and provides impetus to  the DDU-GKY programme, assuring post-training placement of candidates for a minimum of six months with a minimum CTC of Rs 10,000/-.

ii,It will allow the industry to source trainees as per their requirement with active support from States and train them as per the requirements.

  • It will also allow employers to select rural youth and skills & deploy them in one of their establishments/subsidiaries.
  • State Rural Livelihood Mission or State Skill Development Mission leading DDU-GKY implementation in states shall provide the required implementation support and oversee implementation of the captive employment projects.

About Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY):

DDU-GKY is a part National Rural Livelihood Mission uniquely aimed at rural poor youth between 15 and 35 years of age,with the purpose to create income diversity in poor families and help rural youth realize their career aspirations.

i.It  is a nationwide placement-linked skill training program funded by the Ministry of Rural Development (MoRD).

ii.The programme is being implemented in 27 states and 3 UTs for rural poor youth with an emphasis on placements. 

More than 871 Project Implementation Agencies (PIAs) are training rural poor youth in close to 611- job roles through more than 2381 training centers. 

  • Cumulatively 11.44 lakh youth have been trained and 7.15 lakh youth have been placed till 31st January 2022.

Launched date–  25th September, 2014