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Vividh Bharti finally wakes-up to battle the F.M Competition

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The Indian capital city was the busy-hub of activities on Tuesday, as the news that “Arun Jaitley launches FM transmission of Vividh Bharati Service of Delhi” started spreading.

The channel will be available in 60-Kms radius around the Delhi-NCR-region. One can access the network through Mobile/smart-Phone, Car/vehicle-Stereo-sets and also the Web. The channel is available at 100.1-MHZ/Medium-Wave-1368-KHZ.


About Vividh Bharti

  • Vividh-Bharti came into existence in the year 2-October-1957. It was primarily to beat the competition from Ceylon-radio.
  • Today, the Fm-Version of the Delhi-Channel broadcasts entertainment-programs including film-songs, short-drama, family and social-related issues etc.
  • A completely dedicated Transmission-system with a capacity of 10-KW has been installed in Delhi for this purpose.
  • The channel has uniquely dedicated programs for different age-groups also. “Youth-Express” is one such program.

About Competitors to Vividh Bharti

Today, Delhi is literally inundated with FM-Channels from private competitors like Radio-Mirchi, Red-FM, Radio-City and many others. Vividh Bharti will no doubt have a tough time dealing with thee channels. However, Mr. Jaitley has expressed the hope that the new set of programs being especially designed for this channel will help in overcoming competition quite comfortably.