Current Affairs PDF

VIL Partners with APSDMA & Celltick to launch India’s 1st Cell Broadcast Based Public Warning System

AffairsCloud YouTube Channel - Click Here

AffairsCloud APP Click Here

Vi Launch India’s First Cell Broadcast Based Public Warning SystemVodafone Idea Limited(VIL), India’s leading telecom service provider, has partnered with the Andhra Pradesh State Disaster Management Agency(APSDMA) and Celltick, the world’s largest cell broadcast-based products provider to Launch India’s 1st cell broadcasting Public Warning System (PWS).

  • Andhra Pradesh(AP) became the 1st Indian state to implement Celltick’s state-of-the-art cell broadcasting PWS .It used to support for its state’s CAP-compliant Integrated Public Alert and Warning System (IPAWS)
  • Countries like the USA, Canada, Japan, Korea, Israel, UAE, Australia have deployed such kind of systems.


The world bank aided project for commissioning the state of the art Integrated Public Alert and Warning System (IPAWS) was awarded to the consortium led by Celltick following the International Competitive Bidding (ICB) process

Features of cell broadcasting Public Warning System (PWS):

i.This Cell Broadcast based emergency mass alerting system will provide real-time geo-targeted warning alerts securely in over ten Indian languages during any kind of natural or man-made disasters to subscribers of Vodafone Idea(Vi) in AP.

ii.Celltick’s state-of-the-art Cell Broadcast Entity (CBE) and its Cell Broadcast Center (CBC) deployed in the Vi network, will deliver emergency warning alerts on Vi’s 4G, 3G and 2G networks in Andhra Pradesh, and on 5G in future.

iii.The CBC platform enables the authorities to use the Vi Networks by subscribers of Vi in AP.

iv.Cell Broadcast based Commercial Mobile Alert System (CMAS) which is immune to traffic loads and network jams, has the capability to deliver emergency messages to the people during crucial hours of disasters, without the mobile numbers of citizens in the affected area.

v.Celltick’s CB system supports global standards including EU-Alert, EMTEL, ETWS, EENA, ATIS, amongst others.

Recent Related News:

Andhra Pradesh government plans to launch Clean Andhra Pradesh (CLAP) Jagananna Swachha Sankalpam programme on July 8,2021 to commemorate the birth anniversary of former late Chief Minister Y.S. Rajashekar Reddy.

  • Under the CLAP program, the Municipal Administration division will work along with the Panchayat Raj division for sanitation in villages and cities and at first, a 100-days State-wide sanitation drive was set to be initiated.

About Vodafone Idea Limited(VIL):

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership.
MD&CEO-Ravinder Takkar
Headquarters– Mumbai, Maharashtra

About Celltick:

Celltick is a global leader of Public Warning Systems (PWS), Mass Notification Systems, and the world’s largest CBC (Cell Broadcast Center) provider.
CEO– Ronen Daniel
Headquarters-  Delaware, United States of America