Ministry of Information and Broadcasting has announced new Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity.
Focus: Transparency and Equity
Objective: To Promote transparency and accountability in issuing of advertisements in Print Media
Features of the Policy:
- Promoting Transparency & Accountability
Implementing a New Marking System for newspapers. On basis of marks by each Newspaper, the advertisement will be released by DAVP to Newspapers
- Each edition of a newspaper is mandatory to have a separate RNI registration number
- Payment of advertisement bills in the name of newspaper/company account directly through ECS or NEFT
- All information can be accessed electronically at DAVP website
- Rate structure for payment against advertisements released by DAVP will be as per recommendations of the Rate Structure Committee
- Classification of Newspaper/Journals
Small – <25,000 copies per publishing day
Medium – 25,001-75,000 copies per publishing day
Big – >75,000 copies per publishing day
- Promoting Equity and Fairness
- Easing in empanelment process to provide boost for Regional language/Dialects small and medium newspapers, Mass circulated newspapers (circulation >1 lakh), newspapers in North Eastern states, Jammu & Kashmir and Andaman & Nicobar Islands
- To release more social messages and related advertisements which are not date specific to periodicals
Directorate of Advertising and Visual Publicity:
Established in 1955
Headquarters in Delhi and regional offices in Bangalore and Guwahati
Nodal agency of the Government of India for advertising on behalf of various Ministries/Departments/PSUs/Autonomous organizations
Funded by the Government