Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in legendary cricketer Sachin Tendulkar of India as its brand Ambassador. Sachin Tendulkar will create awareness about the genre of fantasy sports (sporting events played virtually) in India and will also promote and generate excitement around all sports including kabaddi, football, and basketball.
Paytm is the official umpire partner for IPL till 2022 and has been the title sponsor for Indian cricket.
PGF to invest Rs 300 crore on marketing and promotions during the remaining six months of the current financial year and intends to reach 100 million users in the upcoming T20 league
About Sachin Tendulkar
i.Sachin Tendulkar is a former international cricketer from India and a former captain of the Indian national team.
ii.He envisioned the 100MB app. It is a joint Venture between SRT10 Sports and JetSynthesys Pvt. Ltd. It aggregates a variety of multi-format content that features celebrity Cricket superstars.
iii.He is the recipient of Bharat Ratna(2014), Padma Vibhushan(2008), Padma Shri(1999), Rajiv Gandhi Khel Ratna(1997) and Arjuna Award(1994)
About Paytm First Games(PFG)
It is a joint venture between One97 Communications Ltd and AG Tech Holdings.
It offers over 50 games, where the most popular is fantasy sports. It currently engages with more than 80 million users, where the majority of them are from smaller cities and towns.
Recent Related News:
Indian middle-order batsman Suresh Raina & Indian women’s team captain(T20I) Harmanpreet Kaur were appointed as Global brand ambassadors of Win Trade Fantasy (WTF) Sports . In addition to this, Suresh Raina has also joined the brand as Strategic Partner.
Headquarters– Noida, Uttar Pradesh
President– Amit Nayyar