As per the Global 500 2021, an annual report on the most valuable and strongest global brands of Brand Finance, Reliance Jio has been ranked in 5th position as world’s strongest brand with a Brand Strength Index (BSI) score of 91.7 out of 100 and AAA+ brand strength rating. Reliance Jio enters the ranking for the 1st time.
i.The list is topped by WeChat with a BSI score of 95.4 followed by Ferrari with 93.9 BSI score.
ii.Russian bank Sber is spotted in 3rd rank with 92.0 BSI score followed by Coca-Cola with 91.7 BSI score.
List of World’s Strongest Brand
Rank | Brand | Country | BSI Score |
---|---|---|---|
5 | Reliance Jio | India | 91.7 |
1 | China | 95.4 | |
2 | Ferrari | Italy | 93.9 |
3 | Sber Bank | Russia | 92.0 |
4 | Coca-Cola | US | 91.7 |
Note
Reliance launched Reliance Jio in 2016, after which a phenomenon namely, ‘Jio effect’ came into picture.
Highlights of the Report
Verizon Re-enters the List
The world’s most valuable telecoms brand, Verizon (up 8% to US$68.9 billion), has re-entered the top 10 for brand value following its absence in 2020.
Top 500 most valuable global brands 2021
i.In the list of Top 500 most valuable global brands, Apple is ranked 1st after 5 years. Amazon is ranked 2nd followed by Google.
ii.Among the 500 brands, 12 brands from India have been mentioned in the list.
- Among the Indian brands Tata Group topped in the 500 Most Valuable Global Brand 2021
- 12 Brands include Tata Group(77th rank), LIC(206th rank), Infosys(212th rank) among others.
Top 100 CEOs in Brand Guardianship Index 2021
i.In the list of top 100 CEOs in Brand Finance Brand Guardianship Index 2021, Mastercard’s Ajay Banga secures the 1st rank, followed by Nvidia’s Jensen Huang
Netflix’s Reed Hastings and Alibaba Group’s Yong Zhang “Daniel”
ii.Of the 100 CEOs, 3 from India have been named.
- 3 CEOs: 5th rank- Rajesh Gopinathan(TCS), 6th rank- Mukesh Ambani(Reliance), 17th rank- Salil Parekh(Infosys)
iii.It is to be noted that, of the 100 CEOs only 8 are female, Susan Patricia Griffith of Progressive ranked highest at 28th.
Click here to know more about the report
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