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New E-market Platform “Agriota” Launched to Bridge Gap between Indian Farmers & UAE food industry

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New e-market platform Agriota launchedOn August 29, 2020, the United Arab Emirates (UAE) launched Agriota, a new technology-driven agri-commodity trading and sourcing e-market platform during a launch ceremony, which was also attended by Pavan Kapoor, Ambassador of India to the UAE. The market platform aims to bridge the gap between millions of rural farmers in India and the Gulf nation’s food industry.This launch followed the India-UAE Virtual Buyer Seller Meet titled “Forge a New Path in COVID-19” organised on August 20.

  • It has been launched by Dubai’s free-zone Dubai Multi Commodities Centre (DMCC) and the government of Dubai’s authority on commodities trade and enterprise.
  • This initiative will enable Indian farmers to connect directly, bypassing intermediaries, with the entire food industry in the UAE, including food processing companies, traders and wholesalers.

Key Points:

-In 2019, India exported more than USD 38 billion of agricultural and processed food products in Middle East.

-This platform guarantees secure transactions of funds through proprietary banking system with a multi-tier escrow structure and ensure traceability to create value for all stakeholders.

-This launch will also enable UAE to make a step closer to the top of the Global Food Security Index.

-Initially, the platform will offer cereals, pulses, oil seeds, fruits, vegetables, spices and condiments.

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About United Arab Emirates (UAE):
Capital– Abu Dhabi
Currency– UAE Dirham
President– Sheikh Khalifa bin Zayed Al Nahyan