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M-Health Services launched to Strengthen Public Health Infrastructure

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Union Health and Family Welfare Minister J P Nadda launched m-Health initiatives which will make services cost effective. The services have been launched on the sidelines of commitment to priorities public health and strengthen citizen-centric health services by leveraging India’s expanding mobile phone penetration.

  • J P Nadda has launched 4 mobile health (mHealth) servicesKilkari, Mobile Academy, M-Cessation and TB Missed Call initiative.

Mobile Health Services launched to Strengthen Public Health InfrastructureAbout newly launched Initiatives:

It means “baby’s gurgle” delivers free, weekly, time-appropriate 72 audio messages about pregnancy, child birth and child care directly to family’s mobile phones from the second trimester of pregnancy until the child is one year old.

  • It is being launched in Jharkhand, Odisha, Uttar Pradesh, Uttarakhand Madhya Pradesh and Rajasthan in the first phase.

Mobile Academy
It is a free audio training course designed to expand knowledge base of Accredited Social Health Activists (ASHAs) and improve their communication skill by offering ASHAs a training opportunity via their mobile phones which is both cost-effective and efficient.

  • It is being launched in Jharkhand, Madhya Pradesh, Rajasthan and Uttarakhand.

It aims at reaching out to those willing to quit tobacco use and support them towards successful quitting through text messages. It has been found to be cost-effective in comparison to traditional options for cessation support.

  • This is first time in the world that such a two way service is being provided as part of any mHealth initiative.

TB Missed Call initiative
A helpline with a toll free number will provide information, counselling and treatment support services for TB.

  • Under this campaign, caller get information related to TB symptoms, treatment services available address and contact details of the nearest treatment facility etc.
  • It is being launched in Punjab, Haryana, Chandigarh and Delhi.

Other Initiative:
As a part of Digital India, OPD registration at AIIMS, New Delhi has been made online which has resulted in cutting down waiting time of a large section of people from about six hours to nearly one hour.