In November 2025, Geographical Indication (GI) Registry under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry (MoC&I) conferred GI status on two Uttar Pradesh(UP) products: the glittering Mathura Zari Poshak, a traditional embroidered textile, and the symphonic Meerut Bugle, a historically significant brass instrument.
- These recognitions affirm the cultural, economic, and artisan value embedded in these iconic products that symbolize the rich heritage of UP.
- The zari attire made in Mathura is associated with Lord Shri Krishna. Bugle of Meerut played an important role in the freedom struggle.
Exam Hints:
- What? Two New GI Tag Products
- Name of Products: Meerut Bugle (in Meerut District) and Zari Poshak (in Mathura)
- State: Uttar Pradesh (UP)
- Significance: Cultural heritage promotion, artisan livelihood support, and global market enhancement
UP Tops India in GI Tags:Uttar Pradesh leads India with 79 GI-tagged products, surpassing Tamil Nadu(TN)’s 69. The state saw a major rise in GI listings, especially in the handicraft sector, with the Kashi region alone holding 32 GI tags.
About Meerut Bugle:
Origin:The Meerut Bugle originated in the late 19th century when Nadir Ali & Company set up a small manufacturing unit in Meerut’s Jali Kothi area, marking the city’s first bugle-making factory.
Historical Significance:The brass bugle played an important role in India’s Independence movement.
- Used as a key signalling device during British rule and later in wars, including the 1971 Indo-Pak war.
- Played during the 1st foundation day of the Rashtriya Swayamsevak Sangh (RSS).
Key Features of Bugle:Crafted from brass sheets that are cut and hammered using a specialised die. India currently produces three variants: copper bugle, gold-finish bugle, and silver-finish bugle.
Supported by : For the Meerut Bugle, the application was made by the Meerut Musical Manufacturers, Sellers & Traders Welfare Association. National Bank for Agriculture and Rural Development (NABARD) (UP) and the Meerut district administration supported it.
About Zari Poshak:
Origin:Zari Poshak has its roots in India’s centuries-old weaving and embroidery traditions, known for the use of fine metallic threads (zari) crafted by skilled artisans.
Historical Significance:Zari work has been associated with royal attire and ceremonial costumes, symbolising luxury, cultural heritage, and traditional craftsmanship across generations.
Key Features of Zari Poshak:Characterised by intricate embroidery using gold and silver zari threads on silk or fine fabric. The costume often features detailed motifs, rich patterns, and shimmering embellishments, reflecting high craftsmanship and cultural elegance.
Supported by : For the Mathura Poshak, the GI application was pushed by the Khazani Welfare Society (a local women’s group), with support from Mathura district administration and SIDBI (Small Industries Development Bank of India).
About Geographical Indication (GI) Tag: A GI tag certifies that a product originates from a specific region and carries unique qualities linked to that place. In India, it is governed by the GI Act, 1999 (effective from 15 September 2003) and granted by the GI Registry under Department for Promotion of Industry and Internal Trade(DPIIT), Ministry of Commerce & Industry(MoCI). The tag is valid for 10 years and can be renewed every 10 years.
