On January 18, 2021 Mastercard launched Digital Acceleration for Small Businesses Microsite across most of its Asia Pacific websites. The one-stop resource site provides information and resources for Small and Medium Enterprises(SMEs) to digitize and operate their business more efficiently. Mastercard has partnered with Wix and Zoho to enhance the resources for SMEs.
Objective– To help SMEs to recover from COVID-19 pandemic and assist SMEs to shift to digitalisation through curated resources, solutions and offers of this site.
Target customer– SMEs
As per the partnership, Wix and Zoho are sponsoring online guides and articles on various topics to SMEs from creating an online store to shifting themselves to online expense management and accounting platform.
Gist about Digital Acceleration for Small Businesses Center:
Guides & Information
i.It provides SMEs guides on digital transformation, e-learning courses.
ii.It enables SMEs to get information about the products and services of Mastercard for SMEs, cyber security insights and tools to minimise vulnerabilities and access to discounts on business software solutions, e-commerce platforms and digital marketing services.
The center has been launched throughout the Mastercard’s English-language websites for Singapore, Malaysia, the Philippines, Thailand, Hong Kong, India and Southeast Asia.
It will also be launched on particular non-English sites.
Launch is in Line with Mastercard’s Global Effort to help SMEs:
i.The launch of this resource site in Asia Pacfic is part of the global efforts of Mastercard to help SMEs ‘Get Paid, Get Capital and Get Digital’ through new product development, partnerships and distribution channels
ii.These also include initiatives in North America, the Caribbean, Australia and New Zealand.
Recent Related News:
On September 28, 2020, BSE (formerly Bombay Stock Exchange) had signed a Memorandum of Understanding (MoU) with Yes Bank in order to empower the Small and Medium Enterprises (SMEs) that are listed on the BSE through awareness and knowledge-sharing programmes.
Executive Chairman– Ajay Banga
CEO– Michael Miebach
Headquarters – New York, United States
Co-Founder and CEO– Avishai Abrahami