A report was released by Resonance on 2017 World’s Best City Brands at World Travel Market in London on November 8, 2016.According to the report London ranked first in the Resonance Consultancy 2017 World’s Best City Brands Report,
The 2017 World’s Best City Brands Report
The 2017 World’s Best City Brands Report by Resonance evaluates global principal cities with a metropolitan population of 2 million or more, and capital cities with a population of 1 million or more.
- The Top 100 cities in the world are ranked in the report. Principal cities include the largest city in each urban area.
- For each city, the Resonance ranking considers both statistical performance and qualitative evaluations by locals and visitors on social media via the comments, images and reviews they share.
- Resonance grouped 20 areas of evaluation into the six core categories of Place, Product, Programming, People, Prosperity and Promotion.
The perceived factors in each category include:
i.PLACE: Focuses city’s natural and man-made environment
ii.PRODUCT: Famous institutions, attraction and infrastructure are considered.
iii.PROGRAMMING: The arts, culture and entertainment in a city
iv.PEOPLE: Evaluated on Immigration and diversity of a city
v.PROSPERITY: Employment, GDP per capita and corporate head offices
vi.PROMOTION:Quantity of articles, references and recommendations online
London which is the capital and most populous city of England and the United Kingdom ranks first overall globally in the categories of Product, Programming, and Promotion.
- Currently London is a highly preferred city which is a combination of multi-ethnic revelry, attractive luxury retail, top-preferred universities and colleges (more than 40 institutions of higher education are based in the city), and the finest restaurants.
List of Top 10 World’s Best City Brands