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Kantar’s BrandZ India Report 2021: Amazon, Asian Paints, Tata Tea top India’s Most Purposeful Brand Rankings

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Kantar’s BrandZ India report unveils 2021’s most purposeful brands in India. As per the report, Amazon, Asian Paints, and Tata Tea emerge as the most purposeful brands in India across technology, non-Fast-moving consumer goods (FMCG) and FMCG categories respectively.

  • The report is based on an analysis of 418 brands across 30 categories, to find the brand’s purpose and its ability to ‘make people’s lives better’.
  • It report surveyed over 12,000 respondents and the database includes 28 attributes that make a brand favourable to shoppers.
  • The 2021 report was focused on purposeful brands during the COVID-19. It spotlighted the most purposeful Indian brands across the 3 business segments of technology, FMCG, and Non-FMCG.

India’s Top 5 Most Purposeful Brands – Technology, FMCG, Non-FMCG:

RankMost Purposeful Technology BrandsMost Purposeful FMCG BrandsMost Purposeful  Non-FMCG Brands
1AmazonTata TeaAsian Paints
2 ZomatoSurf Excel

(detergent brand)

Samsung and Jio
3YouTubeTaj Mahal (tea brand)MRF
4Google and SwiggyParachute and MaggiTata Housing

i.Tech brands show how everyday convenience contributes to brand purpose. FMCG brands are focusing on reducing the carbon footprint and taking a social stance.

ii.Non-FMCG brands are adopting marketing strategies that promote the brand beyond the function of a product or service.

iii.77 percent of Indian consumers are actively engaging with sustainability.

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About Kantar:

CEO – Chris Jansen

Global headquarters – London, England