On 19th June 2020, JSW Cement, a part of JSW Group, signed former Indian cricket captain & the current president of Board of Control for Cricket in India (BCCI) Sourav Ganguly and Sunil Chhetri, captain of India’s National Football Team & Bengaluru FC as their brand ambassadors for their marketing campaign Leaders Choice in West Bengal, Bihar and Odisha.
About the Campaign:
i.Leaders Choice is the first marketing campaign by JSW Group featuring Indian sports stars.
ii.The campaign is based on “building a solid foundation for a better tomorrow” philosophy.
iii.This campaign aims to strengthen the position of JSW Cement in PSC and Composite cement in India.
JSW Cements:
i.JSW Cements is known for its commitment towards sustainable development with focus on green portfolio.
ii.They lead the Indian Market for Eco-friendly Portland Slag Cement(PSC) which contributes to the strength and long life of the structure.
iii.The current production capacity of JSW Cement is 12.8 MTPA.
iv.The Company has reduced its carbon footprint by converting the industrial by-products into usable products.
About JSW Group:
Chairman– Sajjan Jindal
Headquarters– Mumbai, Maharashtra
About JSW Cement:
Managing Director- Parth Jindal
Chief Executive Officer(CEO)– Nilesh Narwekar
Headquarters– Mumbai, Maharashtra
