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“JSA II: Catch the Rain” Awareness Generation Campaign Launched by NWM & NYKS

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JSA II Catch the Rain Awareness Generation CampaignOn December 21, 2020, National Water Mission (NWM), Ministry of Jal Shakti (MoJS) in collaboration with Nehru Yuva Kendra Sangathan (NYKS), Ministry of Youth Affairs & Sports (MoYAS) launched the “JSA II: Catch the Rain” Awareness Generation Campaign in New Delhi. JSA stands for Jal Shakti Abhiyan.

  • The awareness generation phase of the campaign will run from mid-December 2020 to March 2021 with the tagline “catch the rain, where it falls, when it falls”.
  • The campaign focuses towards water conservation and rainwater harvesting with the involvement of youngsters.

Launched by:

Union Minister Gajendra Singh Shekhawat, MoJS and Minister of State-MoS (Independent Charge), Kiren Rijiju, MoYAS in presence of MoS for Jal Shakti Rattan Lal Kataria.

Key Points:

–The Ministers also unveiled the posters and IEC material promoting Catch the Rain campaign.

–As a preparatory phase of JSA-II, NYKS will cover 623 districts.

–This campaign will also alert the stake-holders to create Rain Water Harvesting Structures (RWHS) suitable to the climatic conditions and subsoil strata to store rain water.

Recent Related News:

i.On November 22, 2020, Prime Minister (PM) Narendra Modi launched “Har Ghar Nal Yojna” (tap water to every household) worth Rs 5,555.38 crore for drinking water projects in Mirzapur and Sonbhadra districts in Vindhyachal region of Uttar Pradesh (UP).

ii.International Centre for Clean Water (ICCW) at IITM(Indian Institute of Technology Madras) is collaborated with DG TAKANO, Japanese firm to introduce new clean water technologies in India.

About Nehru Yuva Kendra Sangathan (NYKS):
Chairperson– Kiren Rijiju
Headquarter– New Delhi