On 2nd November 2022, India Post Payments Bank (IPPB) along with ‘Niveshak Didi’ an initiative to promote financial literacy “By the women, for the women”, conducted India’s First Floating Financial Literacy Camp in Srinagar, Jammu & Kashmir (J&K).
- Niveshak Didi was launched by IPPB in collaboration with Investor Education and Protection Fund Authority (IEPFA) under the aegis of Ministry of Corporate Affairs (MCA) to promote Financial Literacy.
i.IPPB conducted the Financial Literacy Camp among the local residents by a newly appointed ‘Niveshak Didi’ around the Dal Lake of Srinagar, J&K as a part of the ‘Niveshak Didi’ initiative.
ii.The floating financial literacy camp was conducted under supervision of Gursharan Rai Bansal, Chief General Manager & Chief Sales & Marketing Officer and Vishwanath Divya, Asst. General Manager (Marketing) along with IPPB & DoP team from Srinagar, J&K.
iii.The Niveshak Didi held the Financial Literacy session in the local Kashmiri language and the whole session was conducted in the waters of the Dal lake on multiple Shikaras(wooden boats found on Dal Lake).
- The session covered topics ranging from banking and financial products, importance of joining the mainstream financial services offered by regulated entities & protection against various types of risks involved with investments and measures of fraud prevention.
About Niveshak Didi initiative:
i.Niveshak Didi, a female dakiya, having deep social connect to rural masses, will collaborate and resolve queries of women in a comfortable environment with greater financial awareness.
ii.Niveshak Didi initiative is based on the ideology of women, as rural area women feel more comfortable to share their queries with other females.
About India Post Payments Bank (IPPB):
IPPB has been established under the Department of Posts, under the Ministry of Communication and 100 percent owned by the Government of India (GoI).
Chairman & Director – Vineet Pandey
MD & CEO- J Venkatramu
Headquarters – New Delhi, Delhi
Establishment – 2018.