As per the The Banker’s ‘Top 500 Banking Brands 2020’ report, India’s IndusInd Bank has topped the list of ‘Highest increase in brand value’ among global banks.
It’s brand value saw an increase of 122% over the past 12 months. The bank reported total assets of Rs 3.1 lakh crore at the end of Q3 FY20.As a part of the report, the list “Top 50 By Total Brand Value by Country” has been topped by China, followed by United States (US) at 2nd position while Canada and the United Kingdom (UK) ranked at 3rd and 4th spots. Japan has moved up to fifth spot.
- India ranked 8th in this list in comparison to 10th place in 2019. India’s brand value is 26,516 $m in 2020 showing an increase of 13% in comparison to 23,409 $m in 2019.
i.As per the report, the total global brand value of the Top 500 stands at $1327bn.
ii.The brand value of Central and south America has increased by 7.2% and the Middle East has seen a 3.2% rise.
iii.On the other hand, Europe’s banking brand value downgraded year on year, down 7.1%, followed by Africa (-6.8%) and North America (-5.3%). Asia-Pacific has also seen a slight decrease of 1.3%.
iv.Among climbers by Brand Value, IndusInd Bank followed by Vietnam’s Vietcombank and US’s Chemical Bank with 99% and 88% increase.
v.The report featured the strength, risk and potential of a brand relative to its competitors.
About Induslnd Bank:
Tagline– We care Dile Se; We Make You Feel Richer
Managing Director & CEO– Romesh Sobti
Headquarter– Mumbai, Maharashtra
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Editor– Brian Caplen