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Indian direct selling industry records USD 2.477 bn sales in 2019, ranked 15th globally: WFDSA‘s report 

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WFDSA‘s Global Direct Selling report 2020In accordance with the report of “The Global Direct Selling – 2019 Retail Sales” by the World Federation of Direct Selling Associations (WFDSA), India was ranked 15th in the global direct selling industry with sales of USD 2.477 billion in 2019. This has shown a growth of 12.1% in comparison to the 19th rank in 2018. The ranking has been topped by the United States (US) which contributed 20% of the global direct selling industry with sales of USD 35.21 billion, followed by China with 13% contribution at 2nd rank, and Korea and Germany with 10% contribution each at 3rd position.

  • In terms of the number of direct sellers, India has been ranked at 6th position, providing employment to 57.50 lakh people.
  • On the global front, the direct selling industry has reported an overall decline of 4.3 % in sales to USD 180.479 billion in 2019.

Following table shows the top three global positions:

Rank Country 
15 India
1 United States (US)
2 China
3 Korea & Germany

Key Points:

-As per the latest joint report by Indian Direct Selling Association (IDSA) and data insight firm Kantar, India has recorded the highest year on year growth rate of 12.1% .

-India has also recorded the highest Compound annual growth rate (CAGR) of 16.3% over the period of last three years, amongst the top 20 direct selling markets across the globe. It has grown from Rs 8,308 crore in 2015-16 to Rs 13,080 crore in 2018-19

Wellness tops the chart of leading segments in Direct Selling followed by cosmetics and personal care. 

-The Indian Direct Selling Industry’s contribution to the exchequer stood at around Rs 2,500 crore in 2018-19.

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About World Federation of Direct Selling Associations (WFDSA):
Headquarter– Washington DC, United States (US)
WFDSA Advocacy Chair– Ms. Kim Drabik