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India Ranks 2nd for Global Investment in Digital Shopping: Bengaluru Tops in India

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India ranks 2nd for global investment in digital shoppingAccording to the London & Partners (the Mayor of London’s international trade and investment agency) analysis of investment data, India secured the 2nd largest global venture capital investment hub for digital shopping companies, growing up to 175 percent from USD 8 billion in 2020 to USD 22 billion in 2021.

  • The analysis relating to investment into digital shopping companies is based on Dealroom.Co’s definition of online marketplaces, which supplied the Venture Capital investment data as of 15th February 2022.
  • Within India, Bengaluru, Karnataka topped with USD 14 billion worth of Venture Capital (VC) investments in digital shopping in 2021


i.Bengaluru almost tripled its investments from USD 5 billion in 2020 to attain the top position, ahead of other leading cities in the world – New York City (2nd), San Francisco (3rd), London (4th) and Berlin (5th).

ii.Within India Gurugram, Haryana placed at seventh position with USD 4 billion and Mumbai, Maharashtra at tenth position with USD 3 billion.

iii.The data also shows that Bengaluru ranked number 5 among cities with the potential for future unicorns, just behind London.

  • Out of 15 global cities, three with the highest count of current unicorns are in India — Bengaluru at No. 6 with 19 unicorns in 2021, Gurugram at No. 7 with 13 unicorns and Mumbai at No. 14 with 7 unicorns.

iv.Overall, global VC investment into digital shopping more than doubled in 2021 following a significant consumer shift to e-commerce platforms during the pandemic.


1United States (US)USD 51 billion
2IndiaUSD 22 billion
3China USD 14 billion
4United Kingdom USD 7 billion

Global analysis:

i.According to the data, the United Kingdom (UK) and India are two of the world’s leading hubs for digital shopping companies with high levels of global investment and unicorns.

ii.London is the leading European hub for digital shopping investment, with a record USD 5 billion raised by digital shopping companies based in the capital in 2021.

Note – The total global VC investment for 2021 stood at a record USD 140 billion, which is up from USD 68 billion in 2020.

Recent related news: data analysed by London & Partners(the Mayor of London’s international trade and investment agency) has revealed that Bengaluru, Karnataka has emerged as the world’s fastest growing mature tech ecosystem, with investment in it increasing 5.4 times  from USD 1.3 billion in 2016 to USD 7.2 billion in 2020.

About London & Partners:

Headquarters – London, United Kingdom (UK)
CEO – Laura Citron