India had beaten the US to become the world’s second largest smartphone market in the world. Now India had crossed 220 million in active unique smartphone users in 2015.
Key Highlights
- The smartphone delivery in India also grew a strong 15% annually.
- It is growing 23% on year to cross 100 million units milestone.
- Samsung is the top brand of smartphone makers and Micromax stood second in 2015
- Apple was the third largest brand.
- In year 2015 the market had gone down by 9.1% on-year with 235.6 million units sold.
- The total sales of the smartphones had grown at 18%.
- The share of Samsung in market is 19.8% and 25.7% in mobile phone market and smartphone market respectively
- While the Micromax stood at the second position with 14.3% share in the smartphone, followed by Lenovo-Motorola combine with 11.4% share. Intex stood at fourth and fifth positions with 9.6% share and 6.8% share, respectively.
- In year 2014 the overall shipment had gone done nearly 3% to reach 243 million
- Keeping in mind the pollution of India, India still has a long way to go as the smartphone penetration.
- Taken as a whole mobile handset market in India however has contracted on a yearly basis.
- The features of the smartphones are developing day by day which is the main reason of the growth of the market
- India’s Initiative of “Digital India” is one of the biggest help to achieve this position.
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