On November 6, 2020 IFFCO Bazar(https://www.iffcobazar.in/), e-commerce wing of IFFCO(Indian Farmers Fertiliser Cooperative) has entered into partnership with SBI(State Bank of India) YONO (You Only Need One) Krishi App.
Aim of the Partnership:
i.To boost the accessibility of Quality Agri-products in India
ii.To ensure that a wide range of agricultural products are accessible to many Indian farmers.
iii.To drive digital sales in this segment, with combination of easy and free payment portal of SBI YONO and quality products of IFFCO.
Note– This partnership is in line with Vocal for Local and Atmanirbhar Krishi – vision of Prime Minister Narendra Modi
About the Collaboration:
i.The collaboration enables the farmers to avail best quality agri-inputs at their doorstep. The 2 critical inputs for the farmers are Finance and Fertilisers.
ii.It also helps IFFCO BAZAR to reach out to more than 3 crore registered customers of YONO, a major part of which are farmers.
iii.A strong brand equity can be leveraged in rural India through the partnership. This will create an ecosystem that will finally help in the reduction of the input cost for the farmers.
About IFFCO Bazar:
i.One of the fast growing agriculture based e-commerce portals in India is IFFCO Bazar. It is promoted by IFFCO. It aims to realize the vision of the PM of doubling income of farmers through a digital first and farmer centric approach.
ii.The Portal is available in 12 Indian Languages & the products will be delivered throughout India.
iii.It operates more than 1200 stores in 26 states across India.
iv.A wide range of products namely, speciality fertilisers, organic agri-inputs, seeds, agrochemicals, agri-machinery, etc., are available on the portal.
v.It also provides answers to the queries of the farmers through a farmers’ forum and a dedicated helpline.
Recent Related News:
On August 26, 2020, Narendra Singh Tomar, Union Minister of Agriculture & Farmers’ Welfare virtually launched the integration of State Bank of India’s (SBI) YONO (You Only Need One) Krishi platform with government’s online seed portal Indian Council of Agriculture Research (ICAR) and Indian Institute of Horticulture Research (IIHR) to help the farmers in increasing the crop production along with the crop quality and income generation.
IIFCO celebrated its 53rd foundation day on November 3, 2020.
About IFFCO(Indian Farmers Fertiliser Cooperative):
Headquarters– New Delhi, India
Managing Director(MD) & Chief Executive Officer(CEO)– Udai Shanker Awasthi