On November 5, 2020 ICICI Bank launched ‘ICICI Bank Mine’(inspired by ‘Millennial Network’), India’s first comprehensive banking programme for millennial customers, in the age bracket of 18-35 years old. It is a first of its kind proposition in industry. It is India’s 1st full banking stack for millennials. It also offers the millennial customers a mobile first, highly personalised and experiential led banking experience.
Targeted Customer– Millennial customers
Note– This is expected to offer the customers a 360-degree complete and most comprehensive proposition in a single place across their life stages.
About ‘ICICI Bank Mine’:
Instant Saving Account
A savings account can be instantly opened by a millennial aged up to 35 years in a full digital way on the website of the bank or iMobile application, by using the user’s Aadhaar and PAN(Permanent Account Number) card.
Investment Guidance
It offers investment guidance to customers through iMobile Application(app), the app of the bank that focuses completely on user experience
New Version of iMobile app
A new version of ‘iMobile’ app has been launched with additional features. The customers can get access instantly to this upgraded app with a refreshed UI(User Interface)/UX(User Experience) and millennial friendly language
India’s 1st flexi-plan credit card to Enable Customers
The bank offers India’s 1st flexi-plan credit card to allow the customers ICICI Bank MINE to select a plan on iMobile monthly to suit their monthly requirement and lifestyle.
Instant Personal Loan and Overdraft
The Millennial customers can avail 2 instant credit facilities, namely,
- ‘Insta Personal Loan’ facility up to Rs 25 lakh
- The facility of Insta Flexicash, an overdraft linked to the customers of ‘ICICI Bank Mine’account.
Experiential branch
The bank has added a physical presence of an experiential branch targeted at millennial, for advisory on banking products like investments and full range of loans
At the Manyata Tech Park, Bengaluru, the first experiential branch for millennials has been opened.
Recent Related News:
On October 24, 2020 SVC Co-operative Bank(Formerly known as The Shamrao Vithal Co-operative Bank Ltd.) entered into partnership with National Payments Corporation of India (NPCI) to launch a rewards programme.
About ICICI Bank:
Headquarters– Mumbai, Maharashtra
MD & CEO– Sandeep Bakhshi
Tagline– Hum Hai Na, Khayal Apka
Formed– 1955 incorporated in 1994.
