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IBPS SO 2018: Marketing Acronyms that you must know!

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The IBPS Specialist Officer (SO) Exam will be conducted for multiple posts which include – Marketing Officer, IT Officer, Agriculture Officer, Human Resource Officer, etc. In the IBPS SO Main Exam, questions on professional knowledge will be asked. Numerous candidates face the problem in finding the right study material and notes to prepare for the professional knowledge paper. This post is brought to you by Oliveboard.

Through this blog, we are going to help you solve this problem by providing you with free study notes for your IBPS SO 2018 preparation. In this blog, are giving you a list of the most important Marketing Acronyms which every candidate who has applied for the most of IBPS SO (Marketing Officer) should be knowing.

IBPS SO 2018 Preparation – Marketing Acronyms


Full Form


Account Based marketing
AIM Alternative Investment Market
B2B Business to Business
B2C Business to Consumer
BDI Brand Development Index
BEP Break Even Point
BI Business Intelligence
BR Bounce Rate
CDI Category Development Index
CLS Costumer Location System
CLV Customer Lifetime Value
CMS Content Management System
CPC Cost Per Click
CPL Cost Per Lead
CPS Cost Per Sale
CR Concession Rate
CR Conversion Rate
CRM Content Relationship Management
CRM Customer Relationship Management
CRO Conversion Rate Optimization
CTA Call to Action
CTR Click through rate
DM Direct Mail
DM Digital Marketing
DRA Direct Response Advertising
E-Comm/ Ecommerce Electronic Commerce
EOQ Economic Order quality
F500 Fortune 500
FDI Foreign Direct Investment
GDD Growth Driven Design
GRS Gross Rating Point
KPI Key Performance Indicators
LTV Life Time Value
MAA Marketing Authorization Application
MAP Marketing Automation Platform
MLM Multi Level Marketing
MR Market Research
MS Market Share
MS Market Surveillance
NPD New Product Development
PAN Permanent Account Number
POP Point of Purchase Display
POS Point of Sale Display
PPA Pay Per Action
PPC Pay Per Click
PPI Pay Per Impression
PPL Pay Per Lead
PR Page Rank
PR Public Relations
R&D Research and Development
RFP Request for Proposal
ROI Return on Investment
ROMI Return on Marketing Investment
RPM Resale Price Maintenance
RSS Really Simple Syndication
SAAS Software as a Service
SE Search Engine
SEM Search Engine Marketing
SEO Search Engine Optimization
SERP Search Engine Results Page
SFA Sales Force Automation
SMART Specific, Measurable, Attainable, Realistic, Time-Bound
SMM Social Media Marketing
SMO Social Media Optimization
TAP Targeted account programs
TMV True Market Value
UPC Universal Product Code
UX User Experience

 Word of Mouth Marketing

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All the best!