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IBPS SO 2018: Marketing Acronyms that you must know!

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The IBPS Specialist Officer (SO) Exam will be conducted for multiple posts which include – Marketing Officer, IT Officer, Agriculture Officer, Human Resource Officer, etc. In the IBPS SO Main Exam, questions on professional knowledge will be asked. Numerous candidates face the problem in finding the right study material and notes to prepare for the professional knowledge paper. This post is brought to you by Oliveboard.

Through this blog, we are going to help you solve this problem by providing you with free study notes for your IBPS SO 2018 preparation. In this blog, are giving you a list of the most important Marketing Acronyms which every candidate who has applied for the most of IBPS SO (Marketing Officer) should be knowing.

IBPS SO 2018 Preparation – Marketing Acronyms


Full Form


Account Based marketing
AIMAlternative Investment Market
B2BBusiness to Business
B2CBusiness to Consumer
BDIBrand Development Index
BEPBreak Even Point
BIBusiness Intelligence
BRBounce Rate
CDICategory Development Index
CLSCostumer Location System
CLVCustomer Lifetime Value
CMSContent Management System
CPCCost Per Click
CPLCost Per Lead
CPSCost Per Sale
CRConcession Rate
CRConversion Rate
CRMContent Relationship Management
CRMCustomer Relationship Management
CROConversion Rate Optimization
CTACall to Action
CTRClick through rate
DMDirect Mail
DMDigital Marketing
DRADirect Response Advertising
E-Comm/ EcommerceElectronic Commerce
EOQEconomic Order quality
F500Fortune 500
FDIForeign Direct Investment
GDDGrowth Driven Design
GRSGross Rating Point
KPIKey Performance Indicators
LTVLife Time Value
MAAMarketing Authorization Application
MAPMarketing Automation Platform
MLMMulti Level Marketing
MRMarket Research
MSMarket Share
MSMarket Surveillance
NPDNew Product Development
PANPermanent Account Number
POPPoint of Purchase Display
POSPoint of Sale Display
PPAPay Per Action
PPCPay Per Click
PPIPay Per Impression
PPLPay Per Lead
PRPage Rank
PRPublic Relations
R&DResearch and Development
RFPRequest for Proposal
ROIReturn on Investment
ROMIReturn on Marketing Investment
RPMResale Price Maintenance
RSSReally Simple Syndication
SAASSoftware as a Service
SESearch Engine
SEMSearch Engine Marketing
SEOSearch Engine Optimization
SERPSearch Engine Results Page
SFASales Force Automation
SMARTSpecific, Measurable, Attainable, Realistic, Time-Bound
SMMSocial Media Marketing
SMOSocial Media Optimization
TAPTargeted account programs
TMVTrue Market Value
UPCUniversal Product Code
UXUser Experience

 Word of Mouth Marketing

Take a Free Mock test now for the IBPS SO 2018 Prelims Exam

All the best!