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HDFC Life launches HDFC Life Click 2 Wealth ULIP Digital Campaign

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HDFC Life launches HDFC Life Click2Wealth ULIP digital campaignOn December 4, 2020 HDFC Life launched HDFC Life Click 2 Wealth ULIP(Unit Linked Insurance Plan) digital campaign. The campaign focuses on the role of ULIPs as part of a wise financial plan.

  • The campaign disproves the false myths surrounding the ULIP category.
  • It also highlights the unique features of HDFC Click 2 Wealth plan, a A Unit Linked, Non-Participating, Life Insurance Plan.

Note– HDFC Life aims to change the perspective of the customers about ULIPs, through the central message of ‘#SirfSafeNahiSmartBhiBano’.

About the Campaign

i.The campaign comprises 1 main and 2 short films, featuring 2 characters, namely Meet (myth) and Jeet (myth burster).

ii.It will be promoted across all the social media channels, YouTube and digital platforms to ensure maximum reach and visibility.

About HDFC Click 2 Wealth plan:

General Info

This product offers market linked returns and provides life protection to the customers.

It offers many benefits to  create long term wealth and income streams.


i.3 Plan options 

This plan offers 3 Plan options. Customers can choose based on their  Protection and Investment needs.

Invest Plus Option– For Insurance cum Investment

Premium Waiver Option-For dependents of the customer(financial responsibilities) on their absence

Golden Years Benefit Option– For whole life cover value at maturity. It is the right option as part of retirement planning.


Fund management charge will be charged to manage the customers’ funds.  Mortality charges will be charged for their life cover.

iii.Return of Mortality Charges(ROMC)

The total amount of mortality charges that were deducted,  in respect of the insurance cover of Life Assured throughout the policy will be added to the fund value, at the maturity date. ROMC is not applicable to all options.

What are ULIPs(Unit Linked Insurance Plans)?

It is a type of insurance that combines the benefit of insurance  investment in a single plan. The investments made are subject to risks associated with the capital markets.

Recent Related News:

On November 7, 2020 Bharti AXA General Insurance Company Limited launched ‘CancerSendsNoNotifications’ Campaign on Social Media on account of the National Cancer Awareness Day 2020- November 7.

About HDFC Life:

It is formerly called as HDFC Standard Life Insurance Company Limited

Established- 2000
Joint Venture(JV)- HDFC Ltd., and Standard Life Aberdeen
Managing Director (MD) & Chief Executive Officer (CEO)– Vibha Padalkar
Headquarters– Mumbai, Maharashtra
Tagline– Sar utha ke jiyo