HDFC Bank launched ‘Bank Aap Ki Muththi Mein’, an offering that literally turns a mobile phone into a bank branch. The facility will offer over 75 transactions.These are both financial and non-financial transactions that one needs in their daily life.
It is by far the largest offering of its kind by any bank in India. Besides essential transactions such as booking fixed and recurring deposits, bill and tax payments, buying insurance and mutual funds, the offering will also allow customers—for the first time in the country—to buy instantly all kind of loans. It also offers them fully customized, location-specific promotions, offers/deals on shopping, dining, movies and entertainment.
With ‘Bank Aap Ki Muththi Mein’, it is possible to do everything other than accessing locker, and deposit or withdraw cash.
‘Bank Aap Ki Muththi Mein’ works on both a smartphone as well as a basic phone that supports internet browsing. For phones that do not support internet browsing, there is SMS-banking and missed-call banking.