Prime Minister Narendra Modi launched Give it Up campaign at the annual energy-focused summit Urja Sangam 2015. The campaign aims to extort the rich people of society to sacrifice their liquefied petroleum gas (LPG) subsidy, which would be utilized in providing subsidized LPG connections to the poor. The movement was formally launched in Karnataka by Union Minister of State (MoS) for Petroleum and Natural Gas Dharmendra Pradan. PM Narendra Modi had mentioned that Give it Up campaign should be taken up on the lines of Union Governments initiatives like Swacch Bharat and Beti Bachao, Beti Padhao.
The ambitious programme launched by Prime Minister Narendra Modi has seen 290,000 consumers give up their subsidy till now. The minister said ‘Give It Up‘ initiative has received massive response from the LPG customers across the country. The ministry is targeting 10 million subscribers to join the scheme in one year, Pradhan said and added that the subsidy amount so saved would be in the order of Rs 3,000 crore.